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Navigating the ever-evolving landscape of social media can feel like a daunting task, especially when it comes to ensuring your visual content is perfectly optimized for each platform. In 2024, the importance of using the correct social media image sizes cannot be overstated. The right dimensions not only ensure your images look sharp and professional but also help avoid awkward crops and poor resolution, which can detract from your brand’s message.
Whether you’re a seasoned marketer, a content creator, or just starting out, mastering social media image sizes is crucial. This guide covers the recommended dimensions for all major platforms, ensuring your content looks its best wherever it appears.
A Quick Social Media Image Size Cheat Sheet
Here’s a quick reference for the image dimensions across various social media platforms:
1. Facebook Image Sizes
Profile Picture
- Desktop: 170 x 170 pixels
- Mobile: 128 x 128 pixels
Cover Photo
- Desktop: 820 x 312 pixels
- Mobile: 640 x 360 pixels
- Recommended: 851 x 315 pixels
Event Cover Photo
- Dimensions: 1200 x 628 pixels (2:1 aspect ratio)
Group Cover Photo
- Dimensions: 1640 x 856 pixels (1.91:1 aspect ratio)
Stories
- Dimensions: 1080 x 1920 pixels (9:16 aspect ratio)
Ads
- Feed Ads: At least 1080 x 1080 pixels
- Right Column Ads: 1200 x 1200 pixels
- Marketplace Ads: 1080 x 1080 pixels
- Stories Ads: 1080 x 1080 pixels (9:16 aspect ratio)
2. Instagram Image Sizes
Profile Photo
- Display Size: 110 x 110 pixels
- Upload Size: 320 x 320 pixels
Feed Photos
- Landscape: 1080 x 566 pixels (1.91:1 aspect ratio)
- Portrait: 1080 x 1350 pixels (4:5 aspect ratio)
- Square: 1080 x 1080 pixels (1:1 aspect ratio)
Stories
- Dimensions: 1080 x 1920 pixels (9:16 aspect ratio)
Ads
- Landscape: 1080 x 566 pixels
- Square: 1080 x 1080 pixels
- Stories Ads: 1080 x 1080 pixels (9:16 aspect ratio)
- Reels Ads: 1080 x 1920 pixels (9:16 aspect ratio)
3. Twitter Image Sizes
Profile Photo
- Dimensions: 400 x 400 pixels
Header Photo
- Dimensions: 1500 x 500 pixels (3:1 aspect ratio)
In-Stream Photos
- Dimensions: 1600 x 900 pixels (2:1 aspect ratio)
Shared Photos
- Dimensions: 900 x 450 pixels
Ads
- Single and Multi-image Tweets: 600 x 335 pixels
- Website Card Image: 800 x 418 pixels (1.91:1 aspect ratio)
4. LinkedIn Image Sizes
Profile Picture
- Dimensions: 400 x 400 pixels
Profile Cover Picture
- Dimensions: 1584 x 396 pixels (4:1 aspect ratio)
Company Page
- Logo Size: 300 x 300 pixels
- Cover Image: 1128 x 191 pixels
Ads
- Sponsored Content Images: 1200 x 627 pixels (1.91:1 aspect ratio)
- Carousel Images: 1080 x 1080 pixels (1:1 aspect ratio)
5. TikTok Image Sizes
Profile Picture
- Dimensions: 200 x 200 pixels
Video Size
- Dimensions: 1080 x 1920 pixels (9:16 aspect ratio)
Carousel Picture
- Dimensions: 1080 x 1920 pixels (9:16 aspect ratio)
6. YouTube Image Sizes
Profile Picture
- Dimensions: 800 x 800 pixels
Banner Picture
- Dimensions: 2048 x 1152 pixels (16:9 aspect ratio)
Video Thumbnail Photo
- Dimensions: 1280 x 720 pixels (16:9 aspect ratio)
7. Pinterest Image Sizes
Profile Photo
- Dimensions: 165 x 165 pixels
Profile Cover Photo
- Dimensions: 800 x 450 pixels (16:9 aspect ratio)
Pins
- Square: 1000 x 1000 pixels
- Portrait: 1000 x 1500 pixels (2:3 aspect ratio)
8. Snapchat Image Sizes
Profile Picture
- Dimensions: 320 x 320 pixels
Geofilter
- Dimensions: 1080 x 1920 pixels (9:16 aspect ratio)
Ads
- Dimensions: 1080 x 1920 pixels (9:16 aspect ratio)
9. Tumblr Image Sizes
Profile Picture
- Dimensions: 128 x 128 pixels
Profile Banner
- Dimensions: 3000 x 1055 pixels (16:9 aspect ratio)
Image Post
- Dimensions: 500 x 750 pixels
10. Google Business Profile Image Size
Logo
- Dimensions: 720 x 720 pixels (square)
Profile Photo
- Dimensions: 250 x 250 pixels (minimum) to 750 x 750 pixels (maximum)
Cover Photo
- Dimensions: 1024 x 576 pixels
Video Post
- Minimum Dimensions: 1280 x 720 pixels
FAQs
- Why is it important to use the correct social media image sizes? Using the correct image sizes ensures your visuals look sharp and professional, avoiding awkward crops, poor resolution, and ultimately maintaining your brand’s integrity.
- How often do social media image size requirements change? Social media platforms frequently update their guidelines, so it’s important to stay informed about the latest requirements to ensure your content always looks its best.
- What happens if I upload an image with incorrect dimensions? Uploading an image with incorrect dimensions can lead to cropping, stretching, or a loss in quality, which may negatively impact your brand’s image on social media.
- Are there tools available to help resize images for social media? Yes, there are several tools, such as Canva and Adobe Spark, that allow you to resize images to the correct dimensions for various social media platforms.
- Can I use the same image across all social media platforms? While you can use the same image, it’s best to resize and optimize it according to each platform’s specific requirements to ensure it looks professional and is displayed correctly.
- How can I ensure my social media images remain high quality after resizing? To maintain high quality, always start with a high-resolution image, use the recommended file types (e.g., PNG or JPEG), and avoid excessive compression when resizing.
This guide ensures your social media visuals are optimized for 2024, keeping your content looking sharp and professional across all platforms.