For growing U.S. businesses · 20+ industries

You pay when the deal closes. Not before.

Performance-based lead generation: we build and run your campaigns across Meta, Google and LinkedIn, deliver pre-qualified leads in real time — and earn our fee only when one of them becomes a signed customer. Our interests are fully aligned with yours: we earn when you earn.

14-day clawback — never pay for a customer who walks away · 6-month attribution window

4+
years in business
20+
industries served
100+
active clients
100%
performance-based focus
The model

You pay for closed deals. Not activity, not promises.

We carry the work of generating and qualifying prospects. You pay a fee for each deal that actually closes — nothing else.

What you don't pay for

Zero risk on activity

  • Monthly retainers and management fees
  • Cost-per-lead and cost-per-click
  • Agency hours and “ad management”
  • Leads that never turn into revenue
What you pay for

Closed deals only

A signed agreement between you and a customer who came from one of our leads — by default counted only once payment or financing is confirmed. That’s when our fee applies, and not a moment earlier.

The result

Fully aligned incentives

We don’t get paid for trying. Every dollar of our revenue depends on your closed deals — so we optimize for the one metric that matters to you, not for vanity numbers in a report.

The process

Five steps between signing and your next closed deal

A pure performance model only works with a tight system. Here’s ours, end to end.

01

Strategy & full campaign build — in 10 business days

The one-time setup fee covers onboarding, strategy, creative production and full campaign configuration. Within 10 business days of signing your campaigns are built; first leads arrive within 5 days of launch.

02

We choose the channels that close

Because you pay for results — not for any single platform — we manage Meta, Google and LinkedIn Ads ourselves and move budget to wherever it produces the most closed deals. You never have to manage channels or wonder where your money goes.

03

Transparent ad budget — your accounts, at cost

The platforms charge your card directly through your own ad accounts. We never mark up your media spend — you see every dollar that goes to advertising.

04

Pre-qualified leads, delivered in real time

Every lead is verified for genuine interest and fit before it reaches your team — with name, contact details, location, planned purchase timing and answers to your qualifying questions.

05

Your team works the leads — we reconcile the wins

Speed wins deals: first contact within 15 minutes, at least 6 attempts over 72 hours, logged in your CRM. We take read access to attribute closed deals, reconcile each period, and bill only for deals that stick.

No gray areas

What counts as a closed deal — and what gets credited back

Counted as delivered

Signed. Paid. Yours.

A qualifying deal is a binding agreement signed with a customer who came from one of our leads — by default counted only once payment or approved financing is confirmed. Any deal closed within 6 months of lead delivery counts, so you get full value even from prospects who take time to decide.

Replacement policy

Deal falls through? Fee credited back.

If a deal you’ve been billed for is cancelled or the payment falls through within 14 days, that performance fee is credited back on your next invoice — or refunded. You never pay for a customer who walks away.

Fair 6-month attribution

Long sales cycle? No problem. Any deal signed with one of our leads within 6 months of delivery counts — and nothing outside that window does.

14-day clawback

Billed deals that get cancelled or fail on payment within 14 days are credited back automatically. Built into the contract, not a goodwill gesture.

Flexible start

Partnerships start with a 3 or 6-month initial term, then run month-to-month with a one-month notice. We’ll recommend the right term for your sales cycle on the call.

Included in every package

No "basic tier" that skips what matters

Every package runs through the same full process — same qualification, same reporting, same standards.

A

Done-for-you campaigns

Strategy, creative production, targeting, tracking setup and daily optimization — handled end-to-end by our paid ads team.

M

Multi-platform by design

Meta, Google and LinkedIn Ads — we add, change or drop channels at will, because we’re paid on closed deals, not on platforms.

Q

Pre-qualified leads

Genuine interest and fit verified before any lead reaches your team — delivered in real time with full contact and qualification details.

0

Zero media markup

Platforms charge your card directly through your own ad accounts. Every advertising dollar is visible to you, at cost.

R

Transparent reconciliation

Each billing period we reconcile closed deals against your CRM together — you’re billed on the reconciled number, nothing more.

S

Lemon Sales Booster™

A $2,400 set of sales tools — call scripts, follow-up system, offer templates — included free to help your team close more of our leads.

Simple, performance-based pricing

Zero retainer. One setup fee. Then you pay per closed deal.

The one-time setup fee covers onboarding, strategy, creative production and full campaign setup. The performance fee is a fixed amount per closed deal — priced to your industry, deal size and volume on the intro call. The ad budget is funded directly by you, at cost, with zero markup.

⚡ New-partner bonus: Lemon Sales Booster™ ($2,400 value, included)
Three professional sales call scripts, a complete follow-up system (phone/SMS/email), an offer-summary template + PDF presentation, and best-practice guidance for working leads — included in your partnership at no extra cost.

Monthly retainer / management feeNo recurring fees of any kind. You pay for setup once — then only for results.
from$0 / mo
Performance feeA fixed fee per closed deal + one-time setup fee — both priced to your industry and average deal value on the intro call.
fromPer closed deal

All prices net, USD. The ad budget is funded separately by you through your own ad accounts — at cost, with no markup.

JZ
"We removed every excuse from the model: no retainer, no markup on media, no paying for leads. If our leads don’t close, we don’t get paid. I don’t know a stronger alignment between an agency and a client than that."
Jacob Zwolinski — Founder & CEO, Lemon Agency · 4+ years, 20+ industries, 100+ active clients · Find me on YouTube to see how we think about ads.
Questions, answered

Before you book

How does pricing work exactly?+

Two components: a one-time setup fee (onboarding, strategy, creative production, campaign configuration) and a fixed performance fee per closed deal. No monthly management or retainer fee — ever. The advertising budget is separate, funded directly by you through your own ad accounts, with no markup from us. Exact amounts depend on your industry and average deal value — we’ll map them on the intro call.

What exactly counts as a closed deal?+

A binding agreement signed with a customer who came from one of our leads — by default counted only once payment or approved financing is confirmed. Deals are reconciled together each billing period against your CRM, and any deal signed within 6 months of lead delivery counts.

What if a customer cancels after I’ve been billed?+

If a billed deal is cancelled, rescinded or the payment/financing falls through within 14 days, that performance fee is credited against your next invoice — or refunded if no further invoice is due. You never pay for a customer who walks away.

What do you need from our side?+

Three things. Access to your advertising accounts with a connected card (platforms bill you directly, at cost). Read access to your CRM, limited to the leads we deliver, so closed deals can be attributed correctly. And a commitment to work the leads: first contact within 15 minutes during business hours and at least 6 attempts over the first 72 hours, logged in your CRM — because speed is what turns leads into deals, for both of us.

Which industries do you work with?+

We’ve generated leads across 20+ industries over 4+ years — from home services, solar and construction to legal, financial, medical and B2B services. A performance deal works best with a clear offer and a meaningful deal value; on the intro call we’ll tell you honestly whether your business is a fit.

Is there a long-term commitment?+

Partnerships start with a 3 or 6-month initial term — chosen to match your sales cycle — and then continue month-to-month with a one-month notice. Flexible for both sides and built for a long-term partnership.

Next step

See if your business qualifies for a performance deal

Pay-per-closed-deal isn’t for everyone — it works when the offer is clear and the deal value is meaningful. On a 20-minute call we’ll look at your sales process and average deal size, and tell you honestly whether the model fits.

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